Friday, January 11, 2008

The Blacker The Berry, ...

The sweeter the juice. At least that's what the Isley Brothers say. Of course, I'm pretty sure they weren't singing lustily about the virtues of sleek handheld e-mail devices.

Anyhow, here's today's moment of sublime quixotica, submitted by daverd, a fellow wordsmith I stumbled upon at

A buzz of blackberries

N., A collective noun (e.g., like a flock of seagulls or a murder of crows) that refers to the distinctive vibrating, oscillating hum of a group of Blackberry hand-helds situated in close proximity to one another.

For non-users, the buzz and the subsequent Pavlovian response it triggers in its rabid followers (i.e., a rapid "inbox" check for new e-mails) can be profoundly annoying. This noisome "hum" often short-circuits real communication with actual human beings.

Did You Know?:

  • RIM, the company that manufactures the Blackberry, decided on the product's unique name after just a few weeks of research and development with Lexicon Branding, Inc., ... the same creative company that came up with winning product names for Apple's Powerbook and Intel's Pentium processor. Apparently, one of the Lexicon consultants felt that the device's mini-buttons resembled the tiny seeds in a strawberry. Some genius in marketing dropped the "straw" (felt to be too slow-sounding) and changed it to "black" (faster-sounding) . The rest, as they say, is history.
  • Here's a gaggle of links to a plurality of collective nouns

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