Waterworld ...

hypaquacy

[hip-ah-kwuh-see]

n., the act, often intentional, of filling up an empty premium spring water bottle (Evian, SmartWater, et al) with regular old tap water, so as to impress friends, colleagues and strangers with your superior taste and your refined palate

According to the International Bottled Water Association (yep, they exist), the 'domestic non-sparkling' (still) segment of the US bottled water market had a volume of over 8.1 billion gallons in 2009.

Rawhide, Cowhide, Manhide?

Wow, it's been a while since my last post.

I've been watching a decent amount of tv lately and, consequently, have sat through my fair share of commercials.

As a fan of the loofah/body wash approach, (Hey, don't hate! Exfoliate!), one ad in particular has stood out recently - a Dove commercial for a gender-specific body wash that refers to men's skin as "manhide"

Here's a link to the Dove commercial -- http://www.youtube.com/watch?v=wdOS74nzsmQ

I'm fine with the word hide. It actually means "human skin," but adding the "man" to it gives it a vaguely disturbing quality. And why equate men's skin with tanned leather? Are we that derelict as a gender in our personal care that the closest analog to our skin is a bomber jacket? Or does the "macho-fying" of the product make it more palatable to use than if we just called it "body wash" and didn't make it so rugged-sounding?

Apparently, I'm not the first or second one to notice this quirky advertisement.

Now, if we allow for the usage of the phrase manhide, by extension, does that mean that there's also a womanhide? And what would we use a proxy for women's skin?

In the man-time, I'll just continue to use my Irish Spring body wash.

Clean as a whistle