Sunday, December 30, 2007

Top Business Slang of 2007 ...

(As excerpted from

Actually 12, because I am writing the damn list and I had to include one of my own (No. 12). And I really, really like No. 11, even though it's not business-related.

12. Bauer it: v.t., to do something with a ruthless, business-like, Machiavellian efficiency; inspired by Jack Bauer, the fictional protagonist of the FOX tv series 24, in which he has trained and worked in various capacities as a government agent, including US Army, Delta Force, LAPD SWAT and with the Los Angeles Counter Terrorist Unit (CTU). Within the 24 storyline, Bauer is a key member of the CTU, saving both civilians and government leaders. but often at great personal expense

11.Narcissurfing: Spending a lot of time on the Internet to see how often your name appears and what others are saying about you. Its another way of saying ‘Googling yourself,’ although a narcissurfer does it on a daily basis. (from Tom Chandler at the Copywriter Undergound)

10. Spaghetti marketing: To spend marketing dollars randomly without a clear plan, much like throwing spaghetti against the wall to see if it sticks. (from Tom Chandler at the Copywriter Undergound)

9. Hypertasking: While we’re frequently forced to multitask just to keep up at work, hypertasking is a choice for those who thrive on doing more than one thing at a time. A hypertasker combines many tasks into one in order to experience more. He may exercise, play tourist and conduct business at the same time by riding his bike through the Blue Ridge Mountains while running a business meeting via his wireless headset. (from Tom Chandler at the Copywriter Undergound)

8. Phenomeniche: A marketing phenomenon that appeals to a small niche. Example: Trading Spaces, the TV series. While not a sweeping global phenomenon, it is the undisputed titan of one modest patch of pop-culture.(from Tom Chandler at the Copywriter Undergound)

7. Leveraging our assets: This probably meant something once, but today EVERY COMPANY seems to leverage its assets. Doesn't it make sense that a company would put its resources, whether it's money, location or talent, to best use in order to make a profit (from

6. Permalancer: A permanent freelancer. A person originally hired on a contract basis, but now essentially a full-timer (though without the perks and benefits of a full-time employee). (from WordSpy)

5. Dotsam: The Internet's wasteland of abandoned Web sites, Hotmail accounts, blogs, wikis, MySpace pages, etc., that their creators have ignored for months/years -- but are still accessible on the Web. (from

4. PowerPoint Ranger: seen in Doonesbury; also, PowerPoint Ranger is a derogatory term for a desk-bound bureaucrat more adept at making slides than tossing grenades." ( from Blog About Town)

3. Below Zeros: This is a marketing term, not a temperature. They’re customers who cost more to serve than they return in value. Example: A customer who ties up a salesperson for 45 minutes while trying on 14 pairs of Gucci shoes, then buys a six-pack of tube socks for $1.98, complains about the price and walks out. Also known as BZs. (from Tom Chandler at the Copywriter Undergound)

2. blamestorming: a group process where participants analyze a failed project and look for scapegoats other than themselves (from

1. bacn: Impersonal e-mail such as alerts, newsletters and automated reminders that are nearly as annoying as "spam" but which one has chosen to receive. (Time Magazine's 2007 Lists)

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