Wednesday, August 24, 2011
Wow, it's been a while since my last post.
I've been watching a decent amount of tv lately and, consequently, have sat through my fair share of commercials.
As a fan of the loofah/body wash approach, (Hey, don't hate! Exfoliate!), one ad in particular has stood out recently - a Dove commercial for a gender-specific body wash that refers to men's skin as "manhide"
Here's a link to the Dove commercial -- http://www.youtube.com/watch?v=wdOS74nzsmQ
I'm fine with the word hide. It actually means "human skin," but adding the "man" to it gives it a vaguely disturbing quality. And why equate men's skin with tanned leather? Are we that derelict as a gender in our personal care that the closest analog to our skin is a bomber jacket? Or does the "macho-fying" of the product make it more palatable to use than if we just called it "body wash" and didn't make it so rugged-sounding?
Now, if we allow for the usage of the phrase manhide, by extension, does that mean that there's also a womanhide? And what would we use a proxy for women's skin?
In the man-time, I'll just continue to use my Irish Spring body wash.