Wednesday, August 24, 2011

Rawhide, Cowhide, Manhide?

Wow, it's been a while since my last post.

I've been watching a decent amount of tv lately and, consequently, have sat through my fair share of commercials.

As a fan of the loofah/body wash approach, (Hey, don't hate! Exfoliate!), one ad in particular has stood out recently - a Dove commercial for a gender-specific body wash that refers to men's skin as "manhide"

Here's a link to the Dove commercial --

I'm fine with the word hide. It actually means "human skin," but adding the "man" to it gives it a vaguely disturbing quality. And why equate men's skin with tanned leather? Are we that derelict as a gender in our personal care that the closest analog to our skin is a bomber jacket? Or does the "macho-fying" of the product make it more palatable to use than if we just called it "body wash" and didn't make it so rugged-sounding?

Apparently, I'm not the first or second one to notice this quirky advertisement.

Now, if we allow for the usage of the phrase manhide, by extension, does that mean that there's also a womanhide? And what would we use a proxy for women's skin?

In the man-time, I'll just continue to use my Irish Spring body wash.


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