Friday, August 26, 2011

Waterworld ...


hypaquacy
[hip-ah-kwuh-see]

n., the act, often intentional, of filling up an empty premium spring water bottle (Evian, SmartWater, et al) with regular old tap water, so as to impress friends, colleagues and strangers with your superior taste and your refined palate

According to the International Bottled Water Association (yep, they exist), the 'domestic non-sparkling' (still) segment of the US bottled water market had a volume of over 8.1 billion gallons in 2009.


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